{"id":282,"date":"2014-01-04T21:09:49","date_gmt":"2014-01-04T21:09:49","guid":{"rendered":"https:\/\/146.185.137.31\/?page_id=282"},"modified":"2025-06-20T09:47:35","modified_gmt":"2025-06-20T08:47:35","slug":"company-history","status":"publish","type":"page","link":"https:\/\/ultimateperformance.com\/why-ultimate-performance\/company-history\/","title":{"rendered":"Company History"},"content":{"rendered":"<p>Ultimate Performance was founded in 2009 by Nick Mitchell, widely regarded as one of the world\u2019s foremost personal trainers and body composition experts.<\/p>\n<p>The business was born from Nick\u2019s vision to create a place where people knew they could train and get the results they wanted, and not the ineffectual \u2018fitness fluff\u2019 that pervaded the U.K. personal training industry at that time.<\/p>\n<p>Since then, Ultimate Performance has changed the face of the industry and rapidly expanded to become the world\u2019s only truly global personal training business, operating across four continents.<\/p>\n<p>Now Ultimate Performance has a team of more than 300 elite personal trainers across 20 gyms, helping thousands of clients achieve life-changing results.<\/p>\n<p>The following timeline outlines the Ultimate Performance company history as we continue our expansion across North America, Europe, Asia, the Middle East and Australasia.<\/p>\n<h3><strong>August 2020<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance Dubai Marina becomes the second gym in the city and continues our investment in the Middle East.<\/li>\n<\/ul>\n<ul>\n<li>We launch a fourth gym in London \u2013 Ultimate Performance St Paul\u2019s \u2013 which follows the success of our City, Mayfair and Kensington gyms in the capital.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>March 2020<\/strong><\/h3>\n<ul>\n<li>U.P. brings world-class personal training to Merseyside with the launch of Ultimate Performance Liverpool \u2013 our fourth gym in the North of England.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>January 2020<\/strong><\/h3>\n<ul>\n<li>We launch Ultimate Performance Washington D.C., which marks the opening of our second U.S. gym and further expansion into North America.<\/li>\n<li>We open the doors on a brand new 3,000 ft\u00b2 personal training gym in the city of Leeds.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>June 2018<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance Cheshire opens its doors on a new 2,500 ft\u00b2 facility based in Alderley Edge, Cheshire \u2013 the company\u2019s first gym outside a major metropolitan centre.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>April 2018<\/strong><\/h3>\n<ul>\n<li>We open Ultimate Performance Los Angeles \u2013 a landmark gym in Brentwood and our first location in the USA \u2013 in a newly-built gym on Wilshire Boulevard in L.A., California.<\/li>\n<li>Ultimate Performance London Kensington opens its doors to clients across Notting Hill, Kensington, Chelsea, Belgravia, Holland Park and Knightsbridge.<\/li>\n<li>An all-new 9,000 ft\u00b2 premises doubles the size and capacity of Ultimate Performance Singapore, cementing the gym\u2019s preeminence in the region.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>August 2017<\/strong><\/h3>\n<ul>\n<li>U.P. takes over Evolve Amsterdam in the Jordaan district, turning it into Ultimate Performance Amsterdam by introducing \u20ac250,000 of additional equipment and injecting the all-important U.P. culture of excellence.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>July 2017<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance Manchester upgrades to a new 3,700 ft\u00b2 location within the high-end XYZ Building in the city\u2019s thriving Spinningfields quarter.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>March 2017<\/strong><\/h3>\n<ul>\n<li>We open Ultimate Performance Dubai, a state-of-the-art personal training facility based in the Emirates Financial Tower in Dubai International Financial Centre (DIFC).<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>January 2017<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance Sydney takes over an existing fitness institute in Sydney CBD, breathing new life into the location by adding 2,000 m\u00b2 to its footprint and building new changing rooms and shower rooms before replacing equipment across the board.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>September 2015<\/strong><\/h3>\n<ul>\n<li>We branch out our U.K. services into northern England as Ultimate Performance Manchester opens in a temporary space at Old Granada studios, with plans to relocate to the centre of Spinningfields soon after.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>July 2014<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance Singapore launches in our second Far Eastern location, with a 6,000 ft\u00b2 personal training gym based in the Central Business District (CBD).<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>February 2014<\/strong><\/h3>\n<ul>\n<li>We open Ultimate Performance Marbella, a 20,000 ft\u00b2 commercial, personal training and teaching gym boasting a 9,000 ft\u00b2 outdoor training space, dedicated training classrooms and a gym designed by Nick Mitchell in collaboration with the late world-renowned Olympic strength coach, Charles Poliquin.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>April 2013<\/strong><\/h3>\n<ul>\n<li>Our first gym outside of London, Ultimate Performance Hong Kong trains its first clients out of a 4,000 ft\u00b2 personal training facility based in the heart of Hong Kong\u2019s Central district.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>November 2011<\/strong><\/h3>\n<ul>\n<li>Our second gym, Ultimate Performance London Mayfair opens near Park Lane in the central and exclusive Mayfair district.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>May 2009<\/strong><\/h3>\n<ul>\n<li>Ultimate Performance London City, a 3,000 ft\u00b2 personal training facility, opens in the heart of London\u2019s financial district.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ultimate Performance was founded in 2009 by Nick Mitchell, widely regarded as one of the world\u2019s foremost personal trainers and body composition experts. The business was born from Nick\u2019s vision to create a place where people knew they could train and get the results they wanted, and not the ineffectual \u2018fitness fluff\u2019 that pervaded the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":55334,"menu_order":20,"comment_status":"open","ping_status":"open","template":"template-history.php","meta":{"footnotes":""},"class_list":["post-282","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/pages\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":37,"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/pages\/282\/revisions"}],"predecessor-version":[{"id":57382,"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/pages\/282\/revisions\/57382"}],"up":[{"embeddable":true,"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/pages\/55334"}],"wp:attachment":[{"href":"https:\/\/ultimateperformance.com\/wp-json\/wp\/v2\/media?parent=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}